BRAND: Trailer Boss 

PROJECT: BRAND IDENTITY

Trailer Boss has supplied the Pacific Northwest with American-made, heavy-duty trailers for decades. What began as a small, family-run operation has grown into a multi-state retailer with a modern brand built for the digital age.

This project transformed a respected but fragmented legacy brand into a cohesive, future-ready identity. We clarified the story, sharpened the visual language, and rebuilt the digital experience from the ground up, balancing hard-earned trust with contemporary design and usability. The result is a brand that feels as tough and reliable as the trailers themselves, while finally matching the scale, ambition, and reach of the business behind it.

Brand Identity / Logo Design & Iconography / Video / Photography / Web Design

Photography & Video by Jake Magraw / Video by Adán Langbaum / Illustrations by Zeno Tamagni