BRAND: MOSCOT 

PROJECT: 110th Anniversary

Over the years, MOSCOT has built a rich heritage rooted in timeless design and the vibrant culture of New York City. To celebrate 110 years of this storied brand, I was tasked with ideating creative for a global 360° campaign. This included anniversary logo design, AI-generated campaign imagery, video content, social media assets, an interactive e-commerce timeline, and a dynamic out-of-home (OOH) marketing campaign.

At the heart of this milestone celebration, we embarked on a groundbreaking journey through time, blending the past and future by recreating NYC style from each decade. Using cutting-edge artificial intelligence and traditional photography, we captured the essence of New York fashion and culture—a true first in the eyewear industry.

To further enhance the celebration, we designed custom point-of-purchase (POP) items that brought the campaign to life in retail locations worldwide, creating an immersive and memorable customer experience.

As the crowning achievement of this campaign, we partnered with Assouline to produce a limited-edition MOSCOT coffee table book. This beautifully crafted publication showcases the brand’s legacy through captivating photography, intimate stories, and exclusive archival materials, cementing MOSCOT’s place as a cornerstone of New York City’s cultural heritage and a global icon of timeless design.

AI Images by Julien Roubinet / Product Images by Emma Milligan